Marketing Made Simple by Donald Miller: Summary for Solopreneurs

10 Key Takeaways

Ideal for solopreneurs building their first sales funnel or clarifying their message. This is a tactical book to get your website, lead magnet, and emails working fast.

• You must create a clear, simple brand message that instantly answers "What problem do you solve?"
• Develop a "One-Liner" for your business, a single, memorable sentence that explains the value you provide.
• Optimize your website to be a "salesperson," not a "brochure," with clear calls-to-action that convert visitors into leads.
• Build a "Lead Generator" (like a free PDF or checklist) that captures a prospect's email address by offering real value.
• Create an automated 5-email "Nurture Campaign" to build trust and prove your expertise to new leads.
• Develop a simple "Sales Email Campaign" that directly asks for the sale, guiding nurtured leads to book a call or buy.
• Understand the three stages of the buyer's journey: Curiosity ("What is this?"), Enlightenment ("This is for me!"), and Commitment ("I'm buying").
• As a solopreneur, your messaging must be consistent across your website, social media, and emails to build brand identity.
• This book uses the StoryBrand Framework: Your customer is the *Hero*, and your business is the *Guide* (just like Renew Prosper!).
• It's an actionable checklist to ensure every piece of your sales funnel, from your website to your emails, is built and working.

Build Your "Marketing Made Simple" Funnel

Don Miller gives you the exact blueprint for a sales funnel. We help you build it, fast. We'll help you clarify your "One-Liner," build your lead magnet, and set up your email automations (using AI) so your marketing works while you sleep. See how we guide founders in our AI coaching &  mentorship program.

Get the Book & Support Kiva

Purchase the book on Amazon. Renew Prosper is an Amazon affiliate, which means we earn a modest amount (4.5%) from qualifying purchases. 100% of commissions earned from book sales are donated to Kiva.org.

Kiva is an international nonprofit that funds micro-loans for unbanked entrepreneurs around the world. From their website:

"By connecting people through crowdfunded loans, Kiva puts the power of financial inclusion in all our hands."

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